How We Helped Client Win A Guinness World Record for Most Viewers of a Guided Meditation Live Stream on YouTube

Client Overview:

Art of Living, led by Gurudev, is a global wellness organization reaching millions across 180+ countries through meditation, breathwork, and stress-relief programs.

The Challenge:

Client aimed to set Guiness and World Records with in person events and global meditation live streams

THE RESULTS

The campaign was a huge success, and repeated for a second year beating the first year’s world meditation day numbers:

• Generated over 2,000 leads that translated into $12,415 of direct revenue with a 5.52x ROAS

• Generated $15,985 of live event ticket sales with a 3.57x ROAS for a live meditation event in NYC

• Generated $30,841,99 of live event ticket sales revenue with a 4.24x ROAS for a live meditation event in NJ

• $238,053.48 in total revenue generated during the entire campaign with a 5.01x blended ROAS across all World Meditation Day campaigns

  
  

  

WHAT DROVE RESULTS

• Implemented full funnel campaigns both nationally and internationally

• Focusing on TOF video brand awareness campaigns, lead gen campaigns and BOF high ticket purchase campaigns

WINNING ADS