How We Reduced a Boudoir Studio's Cost Per Booked Shoot From $200+ Down To $100

Client Overview:

Ayla Quellhorst Photography specializes in boudoir photography that transforms personal challenges into empowering, confidence-boosting imagery for clients in Tacoma.

THE RESULTS

• Lowered cost per booked call from $55+ to $34

• Lowered cost per booked shoot from $200+ to $100

• Improved lead quality by pivoting from lead forms to high converting landing pages in GHL

WHAT DROVE RESULTS

We implemented our Jumpstart ROI Creative testing method.

• We built out new campaign structures, focused on implementing offline conversions for booked calls and booked shoots

• Improved lead quality by mitigating spend on non converting audiences via value rule bidding

• Updated messaging and copy focusing on the endowment principle

• Scarcity > Identity-based hook > named experience > Offer > CTA