How We Reduced a Boudoir Studio's Cost Per Booked Shoot From $200+ Down To $100
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Client Overview:
Ayla Quellhorst Photography specializes in boudoir photography that transforms personal challenges into empowering, confidence-boosting imagery for clients in Tacoma.
THE RESULTS
Lowered cost per booked call from $55+ to $34
Lowered cost per booked shoot from $200+ to $100
Improved lead quality by pivoting from lead forms to high converting landing pages in GHL
WHAT DROVE RESULTS
We implemented our Jumpstart ROI Creative testing method.
We built out new campaign structures, focused on implementing offline conversions for booked calls and booked shoots
Improved lead quality by mitigating spend on non converting audiences via value rule bidding
Updated messaging and copy focusing on the endowment principle
Scarcity > Identity-based hook > named experience > Offer > CTA
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