How Deutsch Furniture Gallery Achieved 30x ROAS & Slashed CPA by 76% with Jumpstart ROI
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The Challenge
High CPAs & Ad Fatigue
Despite selling high-quality products, the account was suffering from ad fatigue and volatility. Early testing weeks saw Cost Per Purchase (CPA) spike as high as $298.
They needed a strategy that could handle a complex dual-goal: driving local foot traffic for a "Grand Opening" in Rochester while maintaining high-return e-commerce sales nationwide.
The Solution
Local Radius & "Always On" Strategy
Geo-Fencing: Launched a 50-mile radius campaign for the Rochester showroom that drove immediate awareness.
Creative Pivot: Switched from static images to raw, authentic iPhone video tours of the showroom.
Contrarian Scaling: Kept winning "Black Friday" creatives running through January, defying traditional ad logic to maintain 25x ROAS.
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