How We Generated 591 High Quality Leads With a $0.36 CPL

Client Overview:

Dust & Breath is a family photography studio that creates intimate, artful portraits celebrating genuine connection, personality, and the beauty of everyday life.

The Challenge:

• Client previously only ran high ticket seasonal portrait campaigns on Meta

• No previous funnel structure for high volume, low ticket portrait campaign offers

THE RESULTS

• Had to significantly reduce daily ad spend due to filling up the client pipeline and calendar with quality leads and booked calls

• Generated 109 booked shoots YTD in 2026 with only $213.72 of ad spend

WHAT DROVE RESULTS

• We implemented our Jumpstart ROI Creative testing method.

• We built out her new campaign structure, down funnel process and provided ongoing consulting and coaching support through the entire funnel from lead to booked photoshoot.