How We Generated 591 High Quality Leads With a $0.36 CPL
Meta Ads
HighLevel
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Client Overview:
Dust & Breath is a family photography studio that creates intimate, artful portraits celebrating genuine connection, personality, and the beauty of everyday life.
The Challenge:
Client previously only ran high ticket seasonal portrait campaigns on Meta
No previous funnel structure for high volume, low ticket portrait campaign offers
THE RESULTS
Had to significantly reduce daily ad spend due to filling up the client pipeline and calendar with quality leads and booked calls
Generated 109 booked shoots YTD in 2026 with only $213.72 of ad spend
WHAT DROVE RESULTS
We implemented our Jumpstart ROI Creative testing method.
We built out her new campaign structure, down funnel process and provided ongoing consulting and coaching support through the entire funnel from lead to booked photoshoot.
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