How We Generated 591 High Quality Leads With a $0.36 CPL
Meta Ads
HighLevel
Uncover hidden growth in your campaigns with zero risk.
Complete Performance Audit
Actionable Recommendations
Custom Roadmap
5.0 stars on Upwork
Client Overview:
Dust & Breath is a family photography studio that creates intimate, artful portraits celebrating genuine connection, personality, and the beauty of everyday life.
The Challenge:
Client previously only ran high ticket seasonal portrait campaigns on Meta
No previous funnel structure for high volume, low ticket portrait campaign offers
THE RESULTS
Had to significantly reduce daily ad spend due to filling up the client pipeline and calendar with quality leads and booked calls
Generated 109 booked shoots YTD in 2026 with only $213.72 of ad spend
WHAT DROVE RESULTS
We implemented our Jumpstart ROI Creative testing method.
We built out her new campaign structure, down funnel process and provided ongoing consulting and coaching support through the entire funnel from lead to booked photoshoot.
Related Case Studies
View Case
Real Estate
How We Cut Cost Per Lead in Half and Built a Full-Funnel Engine for New-Construction Real Estate
Meta Ads
Google Ads
SEO
View Case
Health
How We Scaled a Non-Profit’s Two-Sided Marketplace Across Meta and Google Ads
Google Ads
Meta Ads
View Case
B2B
How We Held NYC Attendee Leads Under $3 While Meta CPMs Climbed: 8,344 Leads for Small Business Expo
Meta Ads
