How We Reduced A Photographer's Costs Per Booked Shoot From $200+ to <$85

Client Overview:

Michael Anthony Photography is a luxury portrait and wedding studio with locations in Los Angeles & Dallas-Fort Worth, known for crafting cinematic, fashion-forward imagery that captures genuine connection, personality, and emotion.

The Challenge:

• Lead costs were rising to $8+ per lead

• Average cost per appointment booked appointment had risen to $50+

• Average cost per booked shoot had risen to over $200

• Creatives and messaging were stale and fatiguing

THE RESULTS

• Reduced cost per lead to < $4 per lead

• Reduced cost per booking to $20 on average.

• Improved lead quality significantly

  • Removing wasted spend on non converting audiences to increase AOV

WHAT DROVE RESULTS

• We implemented our Jumpstart ROI Creative testing method.

• We created 20+ new ads per month and expanded the types of ads tested

• We implemented a thorough restructuring of their Meta Ads campaigns.