Honey Cloudz 5x their revenue in just 3 months with Meta ads

Client Overview

Honey Cloudz is a niche DTC brandoffering lightweight, non-slip bra inserts designed for post-surgery comfort, swimwear, and everyday wear — serving a deeply loyal customer base with unique needs.

The Challenge

Before working with us, Honey Cloudz wasn’t running any Meta ads. The founder needed support building a full performance setup from scratch:

• A reliable, repeatable system for producing static creatives

• A campaign structure that allowed for controlled scaling

• Strategic direction on what videos to film and how to turn customer feedback into scroll-stopping content

The Results

We partnered with Honey Cloudz in April 2025, when the brand generated $18,000 in revenue. By July, just 3 months later, monthly revenue hit $93,000 — a 5x increase.

Meta ads alone drove a 2.76x ROAS in July, all while keeping spend efficient and creative performance consistent.

What Drove Results

• Built a clean ABO-based testing campaign that allowed us to scale only proven winners

• Delivered a steady flow of new static creatives based on real customer pain points

• Worked closely with the founder to guide video content strategy based on performance data

Winning Ads