Cutting lead costs by 50% with Facebook Ads for John Glaser Photography.
Meta Ads
HighLevel
Uncover hidden growth in your campaigns with zero risk.
Complete Performance Audit
Actionable Recommendations
Custom Roadmap
5.0 stars on Upwork
Client Overview
John Glaser Photography is an award-winning family and dog photography studio based in Katy, Texas, known for its distinctive black-and-white portrait style and exceptional client experience.
The Challenge
Lead cost was rising to $15+ per lead
Average cost per appointment booked had risen to $200+
Creatives were stale and fatiguing
The Results
Reduced cost per lead to < $8 per lead.
Reduced cost per booking to $69.55 on average.
Increased leads to booking conversion rate by 100%.
What Drove Results
We implemented our Jumpstart ROI Creative testing method.
We created 20+ new ads per month and expanded the types of ads tested
We implemented a thorough restructuring of their Meta Ads campaigns.
Winning Ads
John Glaser
–
Owner
“We’re booking twice as many people each week — at half the cost — since working with Brennan and his team."
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