Scaled Project Food Box from $0 to $700k/month Ad Spend with Meta & Google Ads

Client Overview

Project FoodBox, a Sunterra Produce division, partners with California’s Medi-Cal program to deliver food-as- medicine programs for underserved communities. They sought a streamlined solution to manage campaigns across 10+ counties and boost digital conversions.

The Challenge

Client didn’t have a strategy to scale budgets while maintaining cost per lead, while also adding in additional separate counties with their own respective scalable budgets.

The Results

Continued to increase monthly ad spend over the past 2 years from $0 to $729,000 per month while growing the brand from one campaign in L.A. county to 13 new locations across southern California.

Continued to increase monthly ad spend over the past 18 months from $0 to $729,000 per month while growing the brand from one campaign in L.A. county to 13 new counties across southern California.

Continued to increase monthly ad spend over the past 2 years from $0 to $729,000 per month while growing the brand from one campaign in L.A. county to 13 new locations across southern California.

Launched Google Ads from $0 and Scaled to $100k/mo in 90 days Google ad performance from August 1-31, 2025

Google ad performance from September 1-30, 2025

Google ad performance from October 1-30, 2025

Winning Ads