How We Scaled a SaaS from 0 to 13 Deals per month on LinkedIn Ads

The Client
Belfry is a comprehensive security guard management platform designed to help physical security firms streamline scheduling, timekeeping, payroll, and field operations. To scale, they needed a precise strategy to capture demo requests and software trials from security firm owners and operations managers looking to modernize their infrastructure.

The Challenge
Despite running active LinkedIn ad campaigns, Belfry lacked a robust measurement strategy. Without clear attribution or performance tracking, the team had no visibility into which creative or targeting levers were actually driving growth, leaving their ad spend unoptimized.

The Results
By implementing a data-driven LinkedIn strategy and advanced conversion tracking, we transformed their pipeline in just five months:

• From 0 to 13 High-Value Opportunities monthly.

• From 0 to 60 Qualified Leads per month.

  
  

  

• Continuous Month-over-Month Scaling of both lead volume and sales opportunities.