How JumpstartROI Helped Dike Law Group Reach Its First Seven-Figure Year

Dike Law Group is a Frisco, Texas healthcare law firm founded by attorney Doris Dike. The firm practices healthcare law exclusively, advising physicians, clinics, med spas, and multi-location healthcare businesses on formation, licensing, contracts, regulatory compliance, and healthcare fraud defense. It serves clients across Texas, Indiana, and California, and was recognized in the Chambers USA Texas Spotlight Guide 2026.

The setup

• Primary channel: Google Ads (Search)

• Brand-new account, built from scratch in 2024

• Leads come in by phone and through a dedicated landing page form

The audience

• Physicians and practice owners starting or restructuring a practice

• Clinics and healthcare businesses facing compliance, licensing, or contract questions

• Med spa owners in Texas and nationwide

The goal

• Build a steady source of new consultations from search

• Grow lead volume year over year

• Keep cost per conversion under control as the account scaled

The Challenge

Starting from zero

• No account history, no conversion data, and no proven keywords

• Every campaign, audience split, and conversion action had to be built from the ground up

A niche, high-cost category

• Legal search terms are among the most expensive clicks on Google

• Healthcare law is a narrow specialty, so the searchers who matter are a small slice of legal traffic

• Healthcare and legal ads run under Google's advertising policies, which limit some ad copy

Growth without losing efficiency

• Scaling a legal account often drives cost per lead up

• More budget only helps if each new dollar still produces calls from the right clients

What We Did

1. Built the account from scratch around who the firm serves. Healthcare providers and med spas search differently, so they got separate campaigns, with Texas and national med spa campaigns split out so each market could be managed on its own numbers.

2. Tracked the conversions that turn into clients. Calls from ads, website phone calls, and landing page form submissions all report back into Google Ads, so optimization runs on real inquiries instead of clicks.

3. Protected the brand. A separate branded search campaign catches people already looking for Dike Law Group by name.

4. Put budget behind the campaign that performed. The Healthcare - Texas campaign became the account's engine, and it now converts more than 1 in 5 clicks.

5. Kept optimizing as the account grew. Conversion volume more than doubled from 2024 to 2025 while cost per conversion came down.

The Results

Google Ads performance since launch in 2024:

• 2,000+ conversions generated from a brand-new account

• Conversions up 139% from 2024 to 2025 (416 to 993)

• Cost per conversion down 19% from 2024 to 2025 as volume scaled

• 884 conversions in 2026 through mid-September, already 89% of 2025's full-year total

• 21.63% conversion rate on the Healthcare - Texas campaign

• Calls from ads more than doubled from 2024 to 2025 (391 to 839)

Key Outcomes

• Built and launched the Google Ads account from scratch in 2024

• Generated more than 2,000 conversions for the firm

• Grew conversion volume every year since launch

• Lowered cost per conversion 19% from 2024 to 2025 while conversions more than doubled

• Built a Healthcare - Texas campaign that converts at 21.63%

• Contributed to the firm's first seven-figure year in 2025

• 
  

The Bottom Line

In 2024, Dike Law Group had no Google Ads account. Since then, the campaigns we built have produced more than 2,000 conversions, most of them phone calls from healthcare providers looking for counsel. Conversions more than doubled from 2024 to 2025 while cost per conversion fell 19%, and 2026 is on pace to pass 2025. In 2025 the firm had its first seven-figure year, and in the client's own words, Google Ads played a major role in getting there.