Scaled Flip Coffee From no ads to $300k+/mo with a 7x ROAS from Meta Ads

Flip Coffee is a rapidly growing DTC coffee brand. Before partnering with Jumpstart ROI, they were generating solid baseline revenue but lacked a professional paid social infrastructure to scale their mission-driven brand to the next level.

The Challenge:

• Untapped Channels: Generating ~$45,000/month in revenue (August 2024) but running zero Meta Ads.

• No Testing Framework: No system in place to identify, test, or scale winning creative concepts.

• Infrastructure Gaps: Lacked the paid acquisition setup required to capture and convert massive seasonal demand during Q4.

THE RESULTS

• Q4 2025 Revenue: Scaled to $1,143,016.

• Efficiency: Achieved a 6.84x Meta ROAS on ~$66k spend.

• Growth: Transformed a $45k/mo brand into a 7-figure quarterly powerhouse.

  

WHAT DROVE RESULTS

• The Jumpstart ROI Creative Testing Method: We introduced a rapid-fire testing framework, iterating on ad angles and hooks weekly to find "unicorns" that could handle high spend.

  
  

  

• Full-Funnel Meta Restructuring: We built a dedicated acquisition system from scratch, separating testing environments from scaling campaigns to ensure budget was only spent on proven winners.

• Founder-Led Storytelling: We pivoted creative strategy to focus on product storytelling and founder-style content, which resonated deeply with the target coffee audience.

• Aggressive Q4 Scaling: Optimized budget liquidity to lean in during peak November and December traffic, maintaining high returns despite increased platform competition.